Despite trying to wean myself off conventional perfumes (all those pesky chemicals thought to be carcinogenic and mood affecting) and on to organic scents, I still love the imagery, scents and marketing surrounding Dior perfumes. There is something so magical about the packaging and the way a girl feels with a new perfume. That loveliness when it's so new you can't help but notice how great you smell. It gives everything a new feeling, like a birthday or a new beginning. I love the way the Dior ads are shot. D-i-v-i-n-e.